We're Sorry You Feel That Way: Anatomy of a Non-Apology W/ Nicholas Augustine

[00:00:01] oh my god Jason Townsend I am doing this new hair regimen I'm using mayonnaise mustard and beer on my hair and I'm sure it's going to turn out fabulous and just give us some time see what happens we get us right from fucking Unilever who's Unilever oh fuck do those same people who make bedhead and axe body spring tresemaine vaseline that's who you're getting your shit from I mean everything down to fucking ice cream and fucking fruit pops that's who you're using guys look at your fuck the ticker all the shit they make they make your favorite shampoo

[00:00:30] and the shit and ice cream what the fuck I like fruit pops real hairdressers telling real stories about their experiences from behind the salon chair and we are now saying the quiet parts out loud this is Sh!t I Told My Hairdresser hello and welcome back to Sh!t I Told My Hairdresser we have got some shit today Paula don't we yes we do I'm so excited for this one and Nicholas Augustine it's good to see you again

[00:01:27] good to see you guys hey man that was a short little break it was it was it was you know I mean but before we get to the the meat of this guys uh if you guys don't mind go through and give us a follow on apple podcast spotify remember subscribing is totally free and we'd really go through and do appreciate it because it really goes through and pushes us out a little bit further that way this this show stays free I'm not asking you for any money so uh if you guys like the content please let us know hit us

[00:01:57] hit us up on info at shit ito my hairdresser dot com send us an email there or go to our website and leave us a voicemail if you'd like at schedule my hairdresser dot com hit us up on tick tock follow everyone that we're putting out there guys so that way they can go through and get your support as well though too so we really appreciate that but Nicholas you were just on the show and since that time we've had a bit of uh we say a shit storm so we're right back to go through and and clear some stuff up because there were some things that uh

[00:02:27] uh I there were some mistakes you know I mean and and uh we wanted to go through and actually say hey we're here if we're gonna make a mistake we're gonna go through and say like we made those mistakes we want to go through and clarify them yeah so we wanted to go through you know you know we we know what we know and then thank you for correcting us where we need to be corrected um in a kind manner and we're gonna apologize for it absolutely

[00:02:53] and i have no problem like we need to be sure and i have no problem and i have no problem like doing any of that so first of all um to clarify that kevin murphy was not bought by l'oreal so perfect okay there it is right absolutely okay it is distributed by salon centric that is owned by l'oreal but yeah it is not bought by l'oreal so

[00:03:20] so right which we also know how that company operates yeah like you might as well own it i mean i mean you're not owned you're not owned by them but what they but own you right yeah thinking that that is the reason why they might be having trouble

[00:03:43] um i think it's not uh i think a lot of us would uh look differently at that and and say that maybe that's not the reason to um all the people that hit me up from there whatever that maybe you should look at different different aspects of it but i have no problem clarifying any of that kind of stuff

[00:04:10] so you hit up directly by them yeah by a few of them one of them was uh very nice to me very cordial um you know she came at it you know at first a little bit you know but yeah i i i'm not trying to sit here make enemies with anybody and my problem is with up a little bit higher than somebody that is devoted to being an educator

[00:04:37] you know she is the north american educator for kevin murphy and so you know we talked a little bit and uh she wanted you know she was like can you clarify that now some of the goon squad that come along i didn't engage with that because i i'm just not i'm just not into that and it doesn't serve me any

[00:05:01] anything to go and start some fight with i'm just not into that i don't do that like on comments if somebody hits whatever uh i'm just not into that and they just did not seem to be interested in having discussion it was just more um is is very uh you know harsh just coming at me about different things they just didn't like it they didn't like what we had to talk about but um like i said i i think that

[00:05:31] if they think their problem is that everybody thinks they're owned by l'oreal and that's their that because they are having issues um yes then then i think they're out of touch and that that is the big thing is that a lot of people are carrying water for you know huge billion dollar companies and that that makes me feel sad for for anybody that feels like they have to be put in that position

[00:06:00] well yeah there's that whole concept of the of the tail that wags the dog so who's who's manipulating who who has real control is kind of what you were getting at in my opinion yeah absolutely and it's there was you know there it's funny though how these things come because there was people around that circle uh around i i just like be careful in this or whatever they're gonna light me up next but

[00:06:29] like there's people that have reached out that are around the circle of him that owns that company right or supposedly owns that company right there's a lot of investment bankers and a lot of different people involved there but with him there's people that hit me up that know know the whole scene and they're like it's a lot more than people understand but you know it's not just picking on this particular

[00:06:57] company this is just like an example of what we talked about a lot and of that everybody's seeing in the industry i think you're absolutely right you're hitting on something very very pertinent in our in our industry because as a hairdresser we're getting sick and tired of being used for loyalty to build their brands and then they turn on us and it just i mean if you want to talk about

[00:07:21] stealing my moonbeam man seriously i want to be in this industry to create beauty to help out clients to do what i love and yes be focused on a product line that i believe in and all of a sudden i build it up and they turn on me i mean you want to talk about gas lit and kind of screwed in the end for your efforts and your love and your devotion

[00:07:44] and a lot of people are feeling this i mean look at what the last episode we had huge turnout of people that are like amen you know like and i think if anything if you're a big company and see that's the thing about it people have we're getting we're getting stuck in the wrong debate oh they were bought by this or they're not they're public or they're private company and it's like that's not the problem

[00:08:13] like there now you could still be a private company and be a multinational company right and and have make a ton of cash you know and just be too big to really make those decisions that are helpful to salon owners and hairdressers right because you're always seeking to fulfill the bottom line for your

[00:08:38] investors and and that that it's it's profit first over why they got here in the first place but like if you if we all started a hair company and we went directly to like amazon or we went directly to the grocery store it would never sell okay but if we went to the salon industry and we had it all over and then we take it to the public of course it's going to do well and so these companies

[00:09:09] they know that they need our backup their our backing to legitimize that company so that that way they can get it to the consumer and the consumer is going to go crazy for it only for a short time right and that's enough to they're gonna the money that a company can make going to the public versus inside our own industry is tenfold so it's understandable why you do that but there is something called like

[00:09:38] honesty you know integrity i don't know i know i was hit with that this morning because i got i had i had a client in last week and she was using the complete wrong product for her hair i mean we're talking wax buildup we're talking itchy scalp i said no you need to use this product and i have it here that you can buy and she thought about it thought about it she fucking texted me this morning and said

[00:10:02] i went and picked it up the other day at ulta and it's working great okay i spent a half an hour of my time trying to educate her on her hair why the wax buildup was happening why her scalp was irritated half hour of my time and she goes and buys it at ulta when i have it on my shelf i mean come on that's that's the thing is that it's like we need to go through explain to them to the people

[00:10:27] why they're buying from us you know what i mean or like i'm sorry am i sometimes you know i gotta go through and put it online and let my clients know that i get a certain percentage even when you buy it online if you use my link and that way you still keep the the baseball jersey on my son's back otherwise you're helping someone buy their third house in the bahamas that you're never invited to yep what would you rather have would you rather support me you know and these big companies they

[00:10:53] it's the smokescreen you know i mean it's oh we're privately owned they're not telling you for our investor in el salvador who's selling cocaine as well as two and washing their money with with shampoo we're not saying that shit i don't know a company who fucking did that oh wait a minute i do it's called bedhead you know what i mean but you know they're not saying that oh we're we're for the hairdresser you know for the health of the hairdresser for the wealth like you know i mean go fuck yourself you know it's like yeah they groom the clients to like

[00:11:23] get used to this process right correct so that they know you know i was just talking to my wife about this last night like with skincare and different things but she's saying you know like say if it even goes into sephora well sephora runs discounts okay so now let's just look at it this way all right or amazon right they they run discounts so if you if they're going to run a 25 discount

[00:11:50] right and then so what do you do do you match that in your site but like where does that leave you the the the profit margin for a company that is that massive versus a company that's super small like a little small salon it they can't match that they can't compete with that and and so the companies

[00:12:13] have been able to get this out there to the to the consumer that way and they become groomed to this and i mean i we talked about it and i'm really considering figuring out some way to to put together a group or something where there is a label on the product you have to go through it's all run by

[00:12:36] hairdressers and it cannot be sold in those types of places um or on amazon or anything like that and and have a label that says salon professional because this really starts to get into the question what is it even mean to be salon professional they slap that fucking label on something and everyone just like oh so see it is professional and it's here at my safeway i'll fucking buy it you're talking

[00:13:04] about a co-op a mind co-op through hairdressers which is brilliant yes yes something like a governing body that is like a non-profit some way where we start to make it so that if you're a company and see they're gonna get fucking scared about what i'm talking about right now because i think i know every hairdresser will be for this who's going to be against that and so you you have to go through

[00:13:32] our governing body to have the label that says salon professional as soon as you sell in a grocery store you sell to sephora you sell to amazon you lose the label you are not allowed to use that anymore and that i think will completely stop a lot of this i'm really looking into doing something like that because i think one strike you're out yeah done good like that this is the only way to bring it back

[00:14:01] to us and you know i look if it's if it's all about profit and they're all trying to do it you know i gave you guys an example like i worked for john frida's assistant right john frida went i think he sold his company for like 500 million or some crazy thing but the thing about it is is that he um he went directly to consumer right and so he built the brand like the foundation of it off himself right he's like

[00:14:30] look at me i'm amazing look at my cool salons buy my product whatever and that i don't have a problem with that that's fine right you're gonna do it that way that the problem that i'm having and i think most people have is that they're using us to build that foundation to build that weight behind that product to only to exploit it to then sell it to the public and it's almost like the way that they do

[00:14:59] it right it's free based marketing so you buy our stuff you sell our stuff we make money off of you we make money off of your reputation and your integrity and your education and your experience and your passion that's it and guess what we're gonna screw you for it that's what they're doing because if you're a client and you see those products in the salon and then one day now it's just on amazon of course you're gonna buy that you know absolutely my first experience is a client

[00:15:28] telling me i saw a bed head in the grocery store now i can get it there isn't that great i can get it for a bigger discount and i asked her how much did you get it for at the grocery store this is like 20 years ago and she said oh i got it for this amount and i said i sell it for two dollars less than what you got it for and i'm the one that told you about it and so yeah it's just a see here's the thing this district like the diversity was created by or started by these big companies you know what i mean

[00:15:57] because they want to make sure that the hairdresser thinks that you're buying it direct from them you know i mean and that they're not the ones who are diverting it and we had an episode on this a while but i walked into my salon centric to show the manager one time that they were selling purology on groupon for less than what i was buying it from salon centric and she goes what and i showed her

[00:16:24] the post and she goes well that's diversion and i go how did your company sell 35 000 units in the past couple of weeks without knowing who's doing it or is being diverted you can't sell 35 000 units and just one shampoo and getting the leader size for what i sell the base of the eight ounce size for less and she was like and she had no response from me and i go well i'm going to go through and if i'm going to buy it carry this line anymore i'm going to go through and buy it on groupon she goes well you

[00:16:54] wouldn't do that you're loyal to me to us the company and i went your own company isn't loyal to their own stores what exactly your own company is not loyal to its own stores and they're actually undercutting you and you get a performance review on what you sell they just fucked you and they they that's how they they have done it right like it was diversion and we we most of us fall for

[00:17:20] that dude we like oh okay but now look at it they don't even care like this no the company we're talking about in the beginning listen you know honey like the reason why is not because people think that it's owned by l'oreal the reason is because you're selling it on amazon and that's the reason why it's like you you guys just like and you imagine the poor salon owner or or even this educator

[00:17:49] who who by the way might come on our team right i love it yeah and so because why would she not this is insane you're gonna go from salon to salon and just and and tell everyone oh yeah don't worry about it being sold on amazon well what was the video oh i have to sell it on amazon because oh yeah that's how you like keep it i it's always lying too by the way i i sent you the video that i was

[00:18:18] watching the other day and there was a girl explaining why she had to sell on amazon because she had to maintain the dollar amount that it was sold by so if she wasn't on amazon other people can undercut her and so that the pricing would go out of whack and it'd be lower and she'd be making less money that's what she was saying but she didn't say it that way she said it was for me to go

[00:18:42] through and control it yeah like you you have to be so arrogant to be these kind of people to be like imagine this you're sitting in the boardroom and there's a bunch of jack off you know investment bakers in there and you're like dicks yeah yeah you know and they're like hey um you know let's let's just tell them like what did they even say like oh we're gonna sell on amazon well what are

[00:19:09] we gonna tell all the salon owners and don't worry about them we'll just tell them some bullshit you know i just can't believe the marketing team yes that's how the marketing that's yep that is that to me and then that's the reason why i feel very bad for like like somebody hit me up and was like hey listen don't compare you know l'oreal does like high end but they do low end but just because they

[00:19:36] do low end it's not the same and i'm like the fact that you are sitting here having to i feel bad for you you know what i mean like that you're sitting here and you are 20 grand into keras thoughts on your shelf and so you have to try to if somebody says something like that you have to try but i mean there was a picture i saw you guys post where it was keras thoughts on the shelf in like it was

[00:20:02] like a supermarket or something yeah um yeah it's like yeah the fact that they that they're willing to put us hairdressers in these positions to where we have to explain this way is nuts i i i find it disrespectful that's it isn't right there how many times are you going how many times are you going through and have like paul was saying earlier had to explain to a client how to use it what to use it

[00:20:28] and then you have to explain to them why you should buy it with us that shouldn't even be a fucking conversation the conversation was like i'm here to support you is like if you want me as your hairdresser and to be around for my business to actually succeed and you like your hair come by from me not from the big conglomerate you know what i mean don't do that right no it's not right and that's the problem but that that's the thing is that all these labels now you know like we were

[00:20:55] talking the other day was like how are they made like you know what i mean it's it seems like nowadays they're going through and they're manufacturing these products that you know they have like a certain formula for them now you know what i mean it's like we have the packaging we have this now we need to find the influencer or like yeah what would you say about something like that you mean how is this done well so the the way that it works is like and i'm i'm coming across this too because i'm getting a lot

[00:21:21] of interest with West Coast Blondes my line uh it in australia new zealand uk eu canada and they have a lot of restrictions well the thing about it is a lot like in the insiders they know that these restrictions are brought in and lobbied by big corporations that want to keep the little guy out like me so that when we apply for permits this way they can come and swoop us up that's how it works

[00:21:46] right but they because of their multinational so you know if you have a company say in australia okay you're gonna have your a manufacturer that that you that is not your company you don't own that manufacturer okay you just you outsource it to in uk in canada in in europe uh all over in the

[00:22:10] united states right and in order to make that product fit for all those different restrictions what you're gonna do is you're gonna get it's like a track home so you're a developer and you're gonna you're gonna get permits for five different models and that way you can just replicate those models over and over again without having to get re-permitted so if you get that product you know completely done

[00:22:35] you could just swap a couple ingredients out and then you know resubmit and so for example oh we're gonna have a bomb builder well just shove that into that already pre-made one change the scent change the bottle and it's done and that this is why that generic sort of structure people kind of trying to come back at me like oh well these lower end ones are not the same i'm like the ingredients might be

[00:23:01] different but the but the structure is the same so if you bought one of those track homes but they just dressed it up in fancier building material and and charged you double and your neighbor has the exact same model with not as nice building material that doesn't make it better you're gonna be pissed you know you're not gonna want to buy that house you know and that's what's happening with us

[00:23:25] and see here's the thing though for the everyone that went at us on instagram to break it down really really simply when you go down to your mexican joint to go through and you order tacos you go through you have carnitas you have you know asada you have pastor at the end of the day they have different ingredients inside of them they're still a fucking taco all right still a fucking taco all

[00:23:51] right i don't care what you say all right right it's like you're still off with a goddamn tortilla that's what we're talking about you guys and i think nicholas i mean i came up with this in my head the other day when i was just so angry at this whole situation with our products there's also what i came up um packaging manipulation i mean when the packaging is so beautiful that you'll just pay for it because i remember there was um one certain product that sold like crazy because the packaging was

[00:24:18] completely new completely different and we had a hairdresser here that was selling a shampoo for 120 and a conditioner for 150 well it's really didn't perform that well but the packaging was beautiful and so that's what you're talking about with the track homes is some it's all the same ingredients but you dress it up and make it kind of look prettier so people believe it's worth more that's it if i get a

[00:24:44] structure for a shampoo like this is the thing the generic version of shampoo for example is is because it hasn't been challenged or updated in like 50 fucking years it's the same model right so it's like these mini surfactants then you have um some thickeners and you have an emollient then you have like all these different ingredients and so it's plug and play okay so the the recipe is the same has not

[00:25:12] changed and there has been some movement a little bit here and there but for if you look at skincare there's so much more advanced than us and we just are not at that place so they'll just plug and play with it so they'll be like let's swap this surfactant for this surfactant and then we'll charge we'll we'll sell it for more but you know it's also like you know not just the package in which you

[00:25:37] sell but it's like the boy band right like i talk about igk is the boy band right they come out like backstreet boys and they're like slow motion walking and you know um tevia that got that started like he learned because michael gordon right was the hairdresser so he's the face right so then he went to orbay orbay is the face right and so he did it with arnco too it didn't work as well i don't know why those guys weren't as interesting maybe but then the boy band came and so then he's like oh

[00:26:07] rather than just one i'm gonna have like four guys and they're young and they have a tattoo so that's kind of cool whatever and just have and those guys are cool like awesome love those guys whatever yeah but and and they're making fat money good i hope i hope so right they're doing okay yeah i still i hope he's doing okay okay i hope they're making i want them to make money because you know that's

[00:26:32] that's every hairdresser's dream to get to that level so fucking awesome but and and there's no no beef on this but the the model in which he used was like hey look here's our legitimacy you want to do a deal with sephora and he did it quick so he he took he he went that way and it sort of worked you know to get it directly to the public kind of use the backing but that's

[00:26:59] kind of the model now right like okay dress up a fancy bottle get an influencer or some whoever to you know represent it run a million commercials and like there you go done right like this get all the hairdressers to buy it and then eventually we'll sell it on amazon exactly that's the model and until you sell the salon centric and you sell to amazon and then all your distribution all your

[00:27:28] salons are pulling all your shit and then you're left with your pants down and i think that's why people are screaming at you right now nicholas you know because they're shitting their pants and they're bleeding out well i don't understand why you're doing it just an opinion yeah stop doing it it doesn't work so after quarantine when i couldn't get in my ag and a couple of other products that i use i couldn't find it anywhere and they were getting they were getting shipped in minimal amounts

[00:27:57] does that mean those products were being sent to amazon instead of my beauty supply house so i couldn't get it for my clients i wouldn't doubt it i wouldn't doubt it i'm sure but you know you know one aspect of this like you were talking about the fucking you know these jerk-offs like that are like these investment and all these companies most people don't realize that your hair care company is not

[00:28:18] owned and managed by a hairdresser okay it's managed by you know a bunch of like you know suit and ties dude like sitting in a boardroom and there is such thing as vampire capitalism right and so they like they don't have a problem with sucking that company so you know some the company we've been talking about they're going to go out to amazon the profits going to soar and then and then what happens is

[00:28:45] with the public they see that it's they're not dumb right they see that it's like all available now they don't want it anymore so then the these these people will go and do another one and another and another and so they they suck the blood out of the company and that's why we are seeing it kind of yes that's that's and so that's why i'm like why do it why are you doing it just just go long term you know

[00:29:14] this is a boy band effect oh my god i think we have a new term now vampires of the industry well you know you always have to invite a vampire in first yeah that's right hey that's true like crazy that's funny you are mentioning this because literally last night i was like scrolling on instagram because i kind of want to see what everyone is saying as well too

[00:29:43] and what did i run across i'll go through and post those guys as well the tuba says we took this hair care brand from 20k a month to 200 000 a month in seven months what the fuck so i started digging into it and they're basically going through and is basically brainwashing people it's kind of like when you listen to a song the first time you're kind of like that's all right

[00:30:08] the second time you're kind of like it's grown on me the third time you know all the lyrics you're singing it along you know i mean you bought it on your itunes or whatever now you own it that's exactly the same thing that they're doing they're trying to go through and they're saying hey you're legitimate we're spending 18.7 million on ad spends right so people are seeing it so that way they're saying we're cutting out the influencers what they're saying you know and people are like people are and they're saying they're not i'll post those guys on our ig you

[00:30:38] know i mean but it basically was saying like people are not looking for a new one we're convincing them through ad spends that we're doing and we can take you that's but the thing is it's been like that for a long time it's always been like that but the thing is they're coming out and fucking admitting it is yeah it's like no shame it's like yeah exactly no shame when you dig deep when i was reading it i was

[00:31:02] like holy shit this is how and that's the thing you go to someone who has this product line right you start throwing money at them saying here's what you can do they're going to be like oh they start thinking about their future you mean oh i'm going to sell i'm going to make this much money and that's where it goes but you guys are defending them in the meantime that's the sick fucking part of it yeah yeah exactly about the other end of it too where companies will say we've got this education

[00:31:28] and if you want to educate with us you have to pay to come get the education for a certain period of time and then you have to buy into our product line yes and then once you get once we certify you out to be an educator then maybe we'll pay you for your time exactly so they're getting you to pay money to invest not just with their product but with their whole philosophy and then once they and then

[00:31:55] once you're in and you're in for a while then they just pull the rug out from under you by selling the product to amazon yeah that's why that's why that's why people love being educator for west coast blind because they make 40 off of every sale that they have an account with because i care about that and and also because i'm trying to bring back the culture where the rep would go into your salon

[00:32:20] remember those days yeah and see what you needed okay and and talk to you and like you know be connected we have to have we have to bring back that connection with each other just and these ads that you're talking about you could see where this is going to pair up it's it's building a culture that is very damaging right and it's we're seeing that in hair influencers and quote educators and stuff

[00:32:48] they're all kind of a part of the same thing but i mean look at the comments look at read on my page look at all my comments there are thousands and thousands of people that are fucking over it they're sick of this they don't like it one of them was one of your reps that actually reached out to me about that actually and let me tell you she she's like oh my god i love working for west coast blondes

[00:33:15] she's like not only did they go through and take care of you she's but i was at a different company who was totally exploiting me she was like by the time i realized i had spent seven grand on buying their product and had to buy their product every single month give them a credit card to do it and then have on the back and when she's reading all the stuff that she was like i can't say this about

[00:33:39] the company yeah i wanted to carry their line i can't say that you know and so she was explaining to me that how she was not only was she carrying the line but now she was like a salesperson for them and we had all these rules and you had to sign a contract with them about it and i mean it the list went on and on they had a ceremony which was really odd to me a commitment ceremony to the company i'm

[00:34:05] not kidding a commitment ceremony what to the company right and i was like what the fuck and then as soon as we had that conversation i literally get a phone call from the owner right i said to you guys you guys heard it i know i know my gosh you know and i was dying because i think they they fit they must have found out because when you have these guys like it seems that they're

[00:34:31] keeping tabs on people oh yeah especially on that's what we're finding out yeah was that company but out of utah by chance no no they're not they're not i'm not i'm gonna bring that episode up and we're actually gonna be going through and talking to some some people you know i mean but there's gonna be there's different people that actually reached out from this company so i'm not gonna say who just yet i have to get permission you mean first you mean before i start saying too much but that's the thing

[00:35:00] if they weren't worried they wouldn't be contacting us they wouldn't be calling you'd have nothing to worry about i know every time and paula you can test test this every time someone calls every time someone emails i call them back well i called integrity i know integrity's god i want to have that conversation with you you know i mean if i don't call you back i'll get back to you as soon as i can

[00:35:25] and sometimes if i don't like you maybe not so you heard that i heard that right i love what we're doing like what we did with the with the with the last episode and with this one like it's been my platform from the beginning of me growing on social media and trying to do that to build my company and everything was always about like a little bit of a populist you know i'm just like i i give i'm giving

[00:35:54] that voice and y'all are giving that voice because people have not these people have gotten away with doing all of these shenanigans to us and being highly disrespectful and i i just find it disgusting what they've done but nobody's been able to really do anything about it i mean anybody that is like a bigger influencer to like come out and say they'll never gonna do it because they want that money coming

[00:36:24] in um from endorsements or however and so there's so much law and for us coming out that's the reason why they're all you know it and like it also okay just to be fair if you are in the big ass castle and you got fat loads of cash you have to take rocks i'm sorry like we are allowed to throw rocks at you a little bit okay do you know what i mean and so you throw a pebble and they go running to the emergency

[00:36:53] room crying because they get a little pellet pebble no we're not even going deep as how most people really feel about a lot of this stuff and how they're i mean most of us our hands are tied right you could buy west coast blondes but there's not a lot of other options right outside of this framework and so we just take it right but i i don't want i'm i want to start a movement you know i think like

[00:37:23] what we're doing with this podcast is like giving a voice to everyone to say like enough of all this crap like you know it's just starting it's starting to kind of happen you know what i mean i think we're the ones kind of pulling on the curtain and a lot of people even like you know uh there's a guy named jared does hair on instagram and he's even been posting this shit i don't know if you've seen that yeah you know but i love what jared does hair is doing it's spreading and he's going to the grocery

[00:37:52] store he's going into ross or whatever it was he's like look at you guys where do you think this is coming from and that's exactly what we're saying paul is at the grocery store going like look they're selling it for the same price or less and they have it on a on the discount discount yeah yeah you know what i mean and it's like if we're not the one saying this guys go look at jeremy's like page you know i mean see he's he has no problems calling people out and he says exactly

[00:38:18] what he's doing he's selling shit online he doesn't give a fuck he's making bank good for him you know exactly the exact same time he's also like he has integrity as well though too that's what i like about him if you're an educator for one of these companies or you're tied to one of these companies deep okay and then you hear what everything we're saying here and and you're like gonna try to you know you're gonna like feel offended by this but are you really you know what

[00:38:46] i mean right it you should not you should be offended by what they're fucking doing to you not us exactly we're we're on your team we're on the same fucking team you know like you you you need to anybody that is listening to this that gets upset or whatever oh you do same bad things about my company take it to the fucking company and we'll be there to back you up we'll all be there

[00:39:12] to back you up it doesn't mean you have to switch companies or i mean he gave loyalty they took the loyalty away from us we're just asking for it back it's a simple concept that's it yeah you can keep all your money okay and you could be the big fat you know corporation or private company or whatever they want to be called house in park city in that way yeah fine but like you don't get to disrespect

[00:39:39] people right that's not okay right and people that are educators for these companies they carry the line they're in deep you don't get to offend them by putting it on amazon you don't get to disrespect their loyalty to you and so if you're one of those people and you feel like you don't like this what

[00:40:02] we're saying understand that you don't have to change your company you just need to voice what what is wrong with that say that you don't like that and if there's enough of you maybe they'll fucking change well said well said nicholas very well said depends on if their investors decide they want to change or not that's the disgusting part that's it you know what i mean because when i had one of my

[00:40:29] clients that worked at l'oreal in new york i asked her what the fuck with going to groupon and she told me that the reason they do is because their numbers aren't coming in the way they want to for that month they do a huge dump on groupon they make their money and that way they can show the shareholders we're keeping up our side of the bargain and we're still going to and pushing this out and to tell you groupon tom up bottom of the barrel i'd rather than we'll see it on amazon

[00:40:56] than on groupon personally but hey i know that's just me right does now groupon is like the dirty dirty word you know it is like you know it gives me the ick it's always been dirty you're kidding me right exactly well when it first came out oh this is so cool and then it went down hard ass it went down real fast and i can't believe and you've actually tried to rebrand it with different

[00:41:21] names you know it doesn't work it doesn't everyone knows yeah yeah you're not the sunshine club your groupon fuck go fuck yourself exactly but that's the thing you know what i mean it's like we're basically going through and exposing like how these brands started how they screw over they screwed over the distributors as well though too because i had a i had one a friend of mine who ran a

[00:41:46] distributorship in denver colorado and they were what the what bedhead did to him was disgusting they had the you know the general manager going to him saying you need to sell double what you're selling and if you don't sell double from what you're selling or hit these certain numbers if you're not hitting that threshold every single month i'm gonna take it to your competitor and i'm gonna start selling it to them that happened to beauty's playhouses here and they'll take they'll take

[00:42:14] over all your accounts and we'll redirect all your accounts over to them so what are you gonna do you're gonna if you're trying to go through and feed your family too yeah exactly you're you're the one if someone told me that and i was making a certain amount of money i have to go through and start my company all over again and more than likely go through and actually i have to get rid of employees kind of because i can't afford them anymore because i did everything you said as a company i did everything

[00:42:41] you told me to do i did everything and now i built it up and now you're threatening to take everything away from me i'm gonna sell the target too sorry i just would you force my hand yeah yeah you're also talking about space because we had a beauty supply house here where they they um bedhead did tell them that and schwartzkopf actually told him that and he said i'm going to have to get a bigger warehouse but i can't sell this stuff and i i need to get more sales reps and you can only sell

[00:43:08] so much lawns only need so so much right and so stuff just sat on the shelves and he said yeah i'm probably going to sell it to the local grocery store and he did and it was it was a good thing too because a lot of that product was so old i mean there's one time he didn't sell the right i don't know who sold the right age but i went into right aid up the street from my house and i found some bedhead product okay i was an educator for them for 11 years and i found bedhead cosmetics in there that the packaging

[00:43:38] was seriously 10 years old i mean we're talking lipsticks and lip liners and eyeliners that were rancid yeah bad for people's health okay so it's bad for people's health so people think oh it's bedhead poly uses this at her salon i'm going to buy it and then they buy it at right aid and it's rotten and then it puts a bad name on me and they said they came to me and they said this product really isn't that great so then they stopped buying it so basically what they're doing is they're shooting

[00:44:05] themselves in the foot by selling old product and pushing it out there does that make sense to you guys yeah that's so crazy i don't understand why they do it money money they yeah if you did the map like like bedhead could still be a legitimate line to this day had they not done any of that if you

[00:44:29] if you measured out the profits for the long term versus just having this big peak and then drop you know you would think like oh why would you not go long term you keep you know all this stuff here's the thing nicholas okay that's how i think i don't know and we know addicts and the thing is that i dated next um addict cocaine addict and his whole thing was with cocaine you want more more

[00:44:56] more more more more even one line's not enough two lines not enough every day all day it's not enough i know just trust me so that's where their mentality no yeah yeah you don't want to what the here's the thing though there is an end goal goal for these guys and it is to go through and get the biggest number possible and then retire with a private island you know what i mean and that's exactly what bedhead did they took all everything for themselves you know what i mean i have no problem saying that

[00:45:25] i don't fucking care about you guys you know i mean you guys screwed over a lot of my friends and people that i worked for you know what i mean you screw a lot of them give them pennies on the fucking dollar you know i mean i got a house i ain't any money i got a fucking house you know that was it in the fucking porch in the driveway that was nice i have to admit it was nice but the exact same time it wasn't like the four out of the 462 million you sold for the unilever it wasn't shit it's not it's nothing 462 that was just what i got was dinner at one night at a restaurant you know

[00:45:54] what i mean for what yeah exactly it's not like so with their they did they did they started like firing people so they didn't have to share is everyone who built it up you know but that's the thing is that that's what happened they went through they started going through and just making the products absolute shit you know because that's one thing people don't talk about is that these people will go to the manufacturer they'll tell them like hey you know what ingredients do we have

[00:46:20] like they say like let's just use the avocado for an example the round pit that's the fatty part that has the most nutrients there's a guy sitting there taking that out and that's 10 cents right he discards the rest that sits off to the side right the rest of that avocado is 10 for a penny still have a fucking cotto isn't it so i want the 10 for a penny and then my profit margin goes through the roof right you take that number you triple it for what you've been selling for a year right now

[00:46:47] here's the thing when you make something it's just in it's the manufacturer makes it for these big companies it's just in their warehouse until the distributor buys it how long does that fucking take it takes a while yeah almost a year maybe exactly then it goes to the distributor's warehouse right and then a salesperson sells it to you and then it goes to you so we started manufacturing it say like four years three years ago it finally gets to the consumer maybe four years fucking later they they have their profit margins two years into that and they sell it they're out

[00:47:16] it's still the same ingredients it's a fucking avocado and then these companies buy it for like say a hundred million dollars and they want to make 99.9 million not a hundred so they go over that they're not profitable except start paying taxes and they have 15 years ride that shit all the way down and that's exactly right and that's why the unilevers and the estate lauders and these the they go through

[00:47:43] and buy up these guys cut out the competition because they're really the competition but then have tax-free revenue for 15 fucking years and that's your back that's on your back yeah so and that's how they do that manipulate i was so surprised like digging into some of this stuff um how many investment firms

[00:48:08] have gotten into our industry i i didn't realize like it was so many like they're and they call it their catalog right and so they'll buy multiple companies and they'll have multiple investment groups involved so it's not just one investment company it'll be multiple investment companies involved even if that company stays uh private right and so yes like one they could vampire one out and they could shell the

[00:48:38] other one out and but you think about how that works there's just sitting in an office building somewhere and then these manufacturers are all you know they're contracted all over the place and so then you've got a suit and tie like we said you've got a bunch of balding men deciding who what's good for women's

[00:49:01] hair like what the fuck is going on like you have balding men in a suit and tie deciding oh you know that ingredient doesn't matter we should take that out and we could cut the cost by blah blah blah some numbers you know geek that came out of mit is just running like math like it's an accounting system this is how it's actually happening right and yeah yeah but why is it why is it why is it men

[00:49:29] deciding what's good for women that's me yes that's what i'm saying come on are you serious that's what i'm saying that's not that i think it's fair to say that nicholas to decide nicholas and i are both feminists i think we both are i think you probably you know me yeah 100 yeah absolutely now yeah it's like that and you know

[00:49:55] you we all have those you know you've had those clients those types of guys right and they're the worst to me they don't know anything about anything like they can't pick a fucking outfit out for their wife right yeah they're gonna run a hair care like that's what's nuts is like people are have this impression that these companies are being run by like the lady was telling me that like

[00:50:20] oh kevin he works with you know every product in development and i'm like dude that's like saying that kim kardashian makes her own perfume like that's not the way it's happening she he's just picking like like just what you said they're just picking like from you know oh this one or that one okay chanel did that she came across um number five what was it potion yes yeah she just

[00:50:45] went along smelled it said this is it put her name on it and it sold and that's it done that's how it works yeah yeah and and you know look normally that'd be fine but we deserve a next generation of hair care that that challenges the way we formulating things as a formulator i would like to see a lot of these uh chemists leave these companies start their own things right um if y'all

[00:51:11] listening fucking do it please okay okay you know i want to have competition actually because i don't right i mean my my shampoo is the first one that has a cationic and anionic surfactant ever made ever in the whole world right so and and who the fuck am i right you know i i'm a good i'm a very good

[00:51:35] chemist okay but there are other chemists that are very very good i want to see let's challenge this what is shampoo can we challenge that can we challenge it let's see different variation of all kinds of things you know we're still hung up on silicone i i had a girl hit me she tried to be like you know sly about it and do a video well silicone's not really that bad i'm like silicone's fine for 1997

[00:52:00] okay but like let's get with the times there's there's other options right as a formulator i know that there's a lot of options and so i just want to see some new stuff right we deserve it you know yeah and i'm having faith in the next generation of hairdressers i mean the gen z and 100 percent after that i think they're wanting something new because quite honestly they want they don't want the old school of what their grandma used they want something new so i'm going to put it out there to

[00:52:30] them and challenge them come on get on board see what you can do you know although some of the old boomer shampoo would be good though some of the old school would be good like some good spray gel you know oh right they're all right and they're wrapping it in rollers now everybody's doing rollers again i'm like okay i like this right yeah i might i might surprise you guys on my next one do rollers in my hair okay let's yeah yeah let's yeah let's see that fall i want to see that for sure

[00:53:03] so nicholas let's let you so pantene isn't made by l'oreal is not made it's not made by l'oreal so we'll do the correction right now for you guys let's get the corrections out garnier fruit ta is you know what i mean and that was that was you're right you know that was the connection you were trying to make so guys i'm sure l'oreal would love to own pantene correct yeah

[00:53:30] but that's procter and gamble you know what i mean yes mr procter took a gamble and made pantene so there you go but but the other guys it's like we're not trying to split hairs with you guys where he came on nicholas comes on we're he's we made the corrections we're so sorry but clean up your shit because we're calling you out on it and we're not sorry tears tears are coming i saw him i

[00:53:58] saw one that there was the uh yeah exactly sorry but not sorry i've not sorry pantene and l'oreal were mixed up oh these poor people these companies that have multi-million dollars in the bank oh yeah yeah oh they're gonna know hard for them you know what you're funny funny enough though paul are still getting emails from these big companies are getting phone calls so bring them i just definitely want to

[00:54:26] talk to you i've gotten a bunch yeah yeah we definitely want to talk to you send it because we definitely want that's why we're here to have these conversations so nicholas thanks for coming in and clearing everything up we really appreciate it coming on the show you guys go check out right go check out nicholas go check out west coast blondes if you guys are looking for a new product line to go through and carry you know uh as far as like the shampoos conditioners fucking blowing us

[00:54:55] away absolutely loving them if you're looking to go through and work for some for a different company that actually you can actually go through and text yeah nicholas and talk to him and he actually responds to you that's what you guys want to do guys so nicholas again up your ass that's for sure thank you for coming back on and thank you clarifying everything love you guys yeah

[00:55:18] i love you too let's get the correction part done with shitology hey paula on that last episode that we did you got a ton of shit wrong i think it's time to go through and make some clarification on all the mistakes that you made you know you're absolutely right and i apologize i'll correct myself

[00:55:44] the thing is is that when you make panting prel tresemme max all these other products in the same company in the same you know whatever mush you want to mush it in and then try to sell it to us like it's gold go fuck yourselves and i guess we'll go through and see you on the groupon train and with that stay shitty and see you next time hey listener persons if you're enjoying this podcast please give

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[00:56:40] and if you hate us tell 20 and remember stay shitty listener persons