Is Selling Your Client List Sleazy? How to Cash Out Your Book

[00:00:00] [SPEAKER_01] Hey, so now that you're leaving, why don't you go out there and give me all your clients' information, their emails, so I can go through and tell them who to go see in my salon

[00:00:08] [SPEAKER_03] So, how much are you going to pay me?

[00:00:10] [SPEAKER_01] Pay you? I'm not paying you anything. These are our clients that belong to my salon. I'll tell them who to go to see in my shop

[00:00:17] [SPEAKER_03] Good luck with that, bitch. I already found somebody that's paying me

[00:00:21] [SPEAKER_01] Real hairdressers telling real stories about their experiences from behind the salon chair And we are now saying the quiet parts out loud This is Sh!t I Told My Hairdresser

[00:00:55] [SPEAKER_01] Hello and welcome back to another episode of Shit I Told My Hairdresser Got one more for you guys, something a little more interesting this time In the meantime, Paula, how are you?

[00:01:04] [SPEAKER_03] I'm doing great. I finally have hot water

[00:01:07] [SPEAKER_01] Oh, isn't that nice?

[00:01:09] [SPEAKER_03] Right now, I'm a hot water heater I'm a PTA and slick the hair back, so I have a completely different work today I know, right? You look very hot What I love about my hairdressers, we have ingenuity And I'm so excited to talk to Michelle and Chrissy Because apparently they have a lot of ingenuity going on in our industry

[00:01:24] [SPEAKER_01] Exactly So, alright guys, before we get to that If you guys would go through and smash up all the likes Hit the subscribe button because it's free to do You guys have been doing a great job sending us your emails And just going through and hitting us up on TikTok And letting us know exactly how you feel This is exactly what we're here for Want to hear exactly how you feel This podcast is about bringing out all the shit That people are not talking about So, hit us up on It says the email on info at shititoldmyhairdrift.com

[00:01:54] [SPEAKER_01] Or go to our website at shititoldmyhairdresser.com Again, Apple, Spotify Hit subscribe You guys have been doing awesome with that And let's hear from you guys soon In the meantime, let's bring on Michelle and Chrissy From Beauty Pros Exchange You guys have something that you guys have Created that is Interesting to me And I can see how this could work I can see how it not could work You know what I mean? And

[00:02:25] [SPEAKER_01] That's what intrigued me But I wish I had Someone like you guys When I was relocating To a different area

[00:02:32] [SPEAKER_00] Exactly Yeah

[00:02:33] [SPEAKER_01] Because I have rebuilt my clientele From Dallas To Newport Beach To Beverly Hills To Seattle Twice In two different areas of Seattle Wow

[00:02:44] [SPEAKER_04] You know

[00:02:44] [SPEAKER_01] So, it's a lot You know what I mean? So, guys Tell me a little bit about What you guys do Or what you guys are doing now With Beauty Pros Exchange And how that would help Hairdressers out

[00:02:55] [SPEAKER_00] Well Beauty Pros Exchange Is a online marketplace For independent beauty professionals Sounds like this could have Helped you so many times, Jason And we just

[00:03:08] [SPEAKER_04] I'm sure, yeah

[00:03:09] [SPEAKER_00] Hearing this story Over and over again And even my sister, Krispy Had had experiences like that And both of us Have been in the Independent beauty profession world I've been in it for Eight plus years My sister a little bit longer But we've seen so many Hairstylists and beauty profession Beauty professionals Just walk away from their clients And leave all this

[00:03:37] [SPEAKER_00] Their biggest asset behind Which is their clients And then move And start up in a new town New city And have to start from scratch Either by going back Into a commission salon Or going on Groupon Or just begging Yeah

[00:03:56] [SPEAKER_01] The devil

[00:03:57] [SPEAKER_00] I know It's like We hit it

[00:04:00] [SPEAKER_04] Fuck yeah

[00:04:02] [SPEAKER_00] It's the four letter word In our industry And so we've seen This suffering If you will And you know It's just really sad It's something that I think It's kind of cliche In our world To talk about Monetizing your client list But we say Why not? I think that Yeah The independent beauty industry Has grown so much In the last 10 years I mean It's exploded

[00:04:31] [SPEAKER_00] And so Why can't we Monetize Our client list And make money On the way out And like in your case Jason You're relocating You could have sold That client list Taken that money Moved to the new town And buy a new client list And be able to start up Right away Exactly

[00:04:53] [SPEAKER_01] Yes

[00:04:54] [SPEAKER_00] So that's our vision For this

[00:04:56] [SPEAKER_01] Oddly enough In LA That is something That does happen It's one of those Dirty Everyone thinks It's a dirty little thing That oh you're going To sell people No you're still In the contact information

[00:05:08] [SPEAKER_04] Yeah

[00:05:09] [SPEAKER_01] You're someone That you trust And you vetted You know Absolutely That you know And instead What I did Is I actually gave it To a friend of mine Which In hindsight Could have been A little bit Of a mistake You know what I mean Because it is What it is You know But That's the thing If they have no skin In the game Then what's the point Because what I did Is I had This guy Come to We worked in the same salon I went to the salon He was working at Finished up my last month There To help him out

[00:05:38] [SPEAKER_01] And introduce him To all my clients And during that time I was just passing Everything over And I was like Some of my clients Would like to go through And see You know Him like Watch me do the haircut Some of One of my clients Paid him To sit and watch

[00:05:54] Wow

[00:05:54] [SPEAKER_01] Because he wanted His haircut a certain way He paid him And paid for my haircut Wow And he still I had to make He still cuts his hair To this day But I remember One of the comments Is like Do I have to come over To every single One of your clients

[00:06:06] [SPEAKER_04] Right I was like

[00:06:07] [SPEAKER_01] So when there's No skin in the game And they didn't pay anything It's just kind of like Well just fucking Give it to me

[00:06:13] [SPEAKER_00] Yeah I'm like

[00:06:14] [SPEAKER_01] Oh shit That's why I knew I made a mistake

[00:06:18] [SPEAKER_03] Yeah But I went to the same thing When I moved to Northern California Years ago I found I vetted Probably about Five manicurists That was the time I was only doing nails I vetted five Of their manicurists And found one And had her take over My clientele And they really Didn't like her They would write me letters They would give me Phone calls It was back in 99 No 2000 Holy cow No A long time ago And a lot of them Just It wasn't A good fit for them Not just The skill set

[00:06:47] [SPEAKER_03] It's the personality Thing too And a lot of my clients Felt as though I had abandoned them And when I moved back A year later I got more than Half of them back And the other ones That I didn't get back Had found other manicurists And she kept a minimal amount Of the clients That I gave her That I gifted her And so I mean it's just And being loyal To your clients That's my thing Is being completely Loyal to your clients And then giving them Off to someone That you just Kind of You're hoping You just pray That they're going to do

[00:07:17] [SPEAKER_03] What you do Does that make sense To you guys So So how are you guys

[00:07:21] [SPEAKER_01] Solving this You know what I mean This issue Yeah

[00:07:24] [SPEAKER_00] So we created An online platform Where it is Exclusively for Independent beauty Professionals You can go on there Whether you're a seller Or a buyer And put in We have very Specific criteria That you can put in there And be able to Navigate What If you're buying A book of business Like who is going To be The seller What kind of Clients do you want And as a seller You can kind of Navigate Who your buyer

[00:07:54] [SPEAKER_00] Is going to be So I think You know It's kind of like A match.com For the independent Beauty professionals Okay

[00:08:03] [SPEAKER_01] Yeah

[00:08:03] [SPEAKER_00] Yeah And also on your Client side It creates more Of a gentle Handoff You know Hey I already have This stylist That wants to do Your hair They are Steaking you out And they will be Contracting you As soon as I'm out So You know Big commission salons Kind of do that too Where You know Somebody can slip out In the middle of the night And then Oh You got Katie tomorrow You know To the client Right And they Okay So I think

[00:08:32] [SPEAKER_00] Part of that is The handoff From one stylist To another It's not like Hey You could try this person This person It's Hey I have somebody Lined up for you Ready to go

[00:08:43] [SPEAKER_03] But But how do we How do we vet The new people Coming in And buying And purchasing The new clientele How are they Really You said It's like A match.com Thing How do you Know And vet them To make sure That they're Not faking it To get the clientele Really quick And then maybe They're not Capable Maybe they're not Their personalities Don't match up How are you Vetting them And that And filtering Into that

[00:09:06] [SPEAKER_00] So this is Where it's 100% Up to That beauty Professional So You want to Be able to Ask questions You know Just like a Match.com Situation You're going To ask Questions You're going To find Out How long Has this Person been In the Industry Where is This person Located What is Their situation There's so Many different Types of Buyers That Are they Moving Into a New Location Have they Been on Maternity

[00:09:36] [SPEAKER_00] Leave Find out Where they're Coming from And so That's That's Really Going to Be more On the Seller Side Like You know Asking The Questions And And really Digging in And vetting These people Before you Hand over The keys To the Palace

[00:09:50] [SPEAKER_03] Right And then With the Buyer How are They Ensured That the Seller Is really Handing them Off a Quality Amount of Clientele And just Basically A quality Product And not Just saying I have This many Clients And then You buy Into It's Really Not Quite Real Of What They Promised Yes

[00:10:09] [SPEAKER_00] Which Could Be a Huge Problem I mean I Think We've Seen People Who have Tried To do That Before Unsuccessfully Say they Have 100 Clients But really Only 50 Of those Clients Are actual Real Clients That come In So And that's Part of The due Diligence Of the Buyer As well Is to Really Ask These Questions I Think It's Been Great With The Independent Beauty World Just Really Opening Up In The Last 10

[00:10:39] [SPEAKER_00] Years I Mean It's Exploded And so Now We Have All These Great Platforms Like Gloss Genius Where You Can Actually Physically Download Like Who Are Your Top Clients See All The Client Notes And Be Able To Ask For Those As A Buyer To Your Seller And Really Fed Those People That

[00:11:00] [SPEAKER_01] Was The Thing Right There Was More Of Like Hey Am I Going To Get Color Formulations Am I Going To Get Like Look at These My Haircuts Am I Going To Get All That Is Included On There

[00:11:09] [SPEAKER_00] All The Different Categories Yes Like If You Do More Highlights Or Root Touch Ups Or You Like Perm You Know That Kind of We Want To Specify It Down And Also Your Price List So That Somebody Charging $300 Isn't Getting Clients That Are Used To You Know Being Charged $100 Right Right Right Yeah Really Narrowing Things Down Like That To

[00:11:48] [SPEAKER_03] Let Let The Seller Know Their Favorite Products Kind Of The Routines And Their Patterns Their Hair Density When It Comes To The Color Do You Let Them Know That All Of That

[00:12:18] [SPEAKER_00] So We're Going To Be Able To Offer Things Like You Know Let's Clean Up Your Book Of Business What Does That Actually Look Like And What Is Your Exit Strategy Right So That's What We Come In Help With Yeah Wow

[00:12:32] [SPEAKER_03] That's Fantastic Okay

[00:12:34] [SPEAKER_01] So Walk Me Through That A Little Bit On Exit Strategy

[00:12:37] [SPEAKER_00] So Exit Strategy So Let's Say You Are Getting Ready You're Burned Out A Hairstylist You're And And Now We're Getting At The We Have A Couple More Months Left And I Think A Lot Of Hairstylists And Beauty Professionals Think Okay Can I Do This Another Year Let's Finish Out The Tax Season And Call It

[00:13:14] [SPEAKER_00] Trim The Fat Like If You Have Clients That Haven't Come To You In The Last Five Years On Your Client List Get Rid Of

[00:13:44] [SPEAKER_00] That's Just Not Going To Cut It You're Going To Digitize All Of That And You Know I Know Some People We All Have Those Clients That Come In Every Three Weeks Or Four Weeks And We Just Have Their Formula Memorized We Know How They Like Their Coffee You Know Where Their Hair Is Parted What Products They Like But We Keep That All Up In Our Head So You Want To Make Sure You Write All That Stuff Down And Be Able To Transition That And Hand That Off To The Buyer It's A Good Plan

[00:14:12] [SPEAKER_01] Now What If You Buy A Book And You You You You You You May Get 50 What Happens

[00:14:23] [SPEAKER_03] Then Yeah What Do You Guys Do Then

[00:14:25] [SPEAKER_00] Well That Is A Huge Number Of Clients We Are

[00:14:30] [SPEAKER_03] Being Extreme With

[00:14:31] [SPEAKER_01] That One That Is Kind What You Need Now With With How Many People Are Actually Coming Inside The Salon I I Can't Rely On That

[00:14:55] [SPEAKER_04] Yeah Right

[00:14:56] [SPEAKER_01] I Had To Think Like You Know I Need To Go Through And Constantly Be Having A Flow Of New Clients Coming In Oh Yeah No

[00:15:04] [SPEAKER_03] Matter What Yeah No

[00:15:16] [SPEAKER_01] Matter What You

[00:15:24] [SPEAKER_00] I And You Are Trying To Sell The Experience That Person Had With That Stylist To The New One So You Really Want To Transfer That As A Seller To Buyer And Say This Is What They're Used To Not Everyone Is Going To Come To You And Even After They Come To You They're Not Going To Probably Stay With You That Just Happens Sometimes And It's The Client's Free Will They Can Go To Whoever The Hell They Want To Go To

[00:15:53] [SPEAKER_00] It's Up to You As A Buyer To Hit At Home And Try To Keep Them In Your Chair So

[00:16:01] [SPEAKER_03] Are You Talking About Helping Coaching Them Retain The Clients In The Buyer List What Does That Entale If You Help Coach Them To Retain Those Clients Yeah

[00:16:12] [SPEAKER_00] So Part Of Some Of The Extra Services That We Offer Is The Coaching And I Think For Stylists Who Are Especially Trying To Grow Maybe Not Your Veteran Hairstylist But Someone Who's Trying To Grow Like Be Able To Work With Them One On One And Talk About Client Experience I Think That's A Huge Thing Right Now Especially In The Independent Suites That Personal Touch That

[00:16:42] [SPEAKER_00] Self Care And Really Helping That Stylist Kind Of Nurture And Grow Like What Kind Of Environment Do You Want Your Clients To Come Into What Are They Going To Remember What Are They Going To Take Away From It Right Yeah

[00:16:56] [SPEAKER_01] Now What Say Lately So I Had A Clients They Go Now Where They Stay Here

[00:17:12] [SPEAKER_00] But

[00:17:13] [SPEAKER_01] You Are 10 99 Yeah

[00:17:14] [SPEAKER_00] You Are An

[00:17:15] [SPEAKER_01] Independent Contractor What What If The Owner Goes Through And Starts Trying To Contact Them You

[00:17:23] [SPEAKER_00] Know What I I Think You Know I Been To Me When I Left The Salon I Had Some Clients Are Just Like Yeah This Is Right Across The Street So I I'm Going To Stay Here And Then I Have Clients That Drive Three Hours To Come See Me So You Just Never Know

[00:17:53] [SPEAKER_00] But You Want To Make Sure You're Creating That Client Experience And And Leaving That Impression On Them But I Think As Far As That Friend Goes I Mean Let Them Contact Your Clients Like Fuck Them Like Let Them Call No

[00:18:11] [SPEAKER_01] It's True Because When He Told Me That He Was Sending Me His Clients And He Goes Yeah The Owner Came To Me Says Those Are Our Clients They Belong To The Salon He Like Bitch I Built Them Yeah

[00:18:21] [SPEAKER_03] Right No Clientele

[00:18:23] [SPEAKER_00] Yeah Yeah And You

[00:18:33] [SPEAKER_04] Yeah

[00:18:33] [SPEAKER_00] Why Can't Independent Stylists Do The Same And Like We Can Totally Like You Gotta Nurture These People I'm Selling Them To You You Know This Person Wants To Buy Them So You're Kind Of Nurturing That As Well Those Are Also The

[00:18:47] [SPEAKER_03] Slacks

[00:19:00] [SPEAKER_00] That If Those Are You Know If You Want To Go Open Up Shop A Mile Down You Know Come At Me Yep Yep And My One Of My Pat Salons Came At Me Before So I Been You You Know She Contacted Me You Served Me Papers And It's Uncomfortable But You Have To Know Be A Strong Independent Beauty You Know That You Had Plants That Like You And You Can Do It You Know Were

[00:19:29] [SPEAKER_01] You A Commission Employee Or Were You A 1099 Employee Commission

[00:19:32] [SPEAKER_00] Yeah Right

[00:19:34] [SPEAKER_01] So If You're A 1099 Okay Here's The Thing You Rent A Chair At That Salon You Work For No One But Your Right

[00:19:45] [SPEAKER_00] No You Have Your Own Business

[00:19:47] [SPEAKER_01] License You Pay I Don't Work For Them I Work For Me

[00:19:55] [SPEAKER_04] Yeah So

[00:19:56] [SPEAKER_01] When The Owner Tried Now They Have Rules For The Salon That's Fine Right That's Fine Yeah For Me Right I Mean To Tell Me How To Go Through And Run My Business If I Run My Business To The Ground That's On Me

[00:20:09] [SPEAKER_04] Right

[00:20:10] [SPEAKER_01] You I I've Gotten Plenty You Know What I Mean I I Love It You Know I Mean Not From The Show Not From The Show Not Yet I Get It

[00:20:34] [SPEAKER_03] Jason You're Just Waiting For It

[00:20:36] [SPEAKER_00] Yeah Yes Yes

[00:20:38] [SPEAKER_01] I Think It's A Really Cool Thing You Know I Mean Because I I Think Going Through And Bringing This Out Across The United States To Do Something Like This I Think That's Nice

[00:21:01] [SPEAKER_00] Yeah

[00:21:03] [SPEAKER_01] Yeah

[00:21:04] [SPEAKER_00] Yeah Yeah Being in Colorado We have A high Military Presence And I Know So Many Hairdressers That They Stay Here They Build Their Scientelle For Four Years And Then They Leave And Who's Like Everybody Just Have To Find Somebody Else You Know So They Could Have Everyone We Talked To And You Know Reach Out To About This They're Like Yeah Why Isn't There Anything Like This So

[00:21:34] [SPEAKER_00] It's Long Overdue I Think You Know With This Industry Growing So Much You Know It's It's Kind Of A Revolutionary Idea And I Think When Anything Is Kind Of New You're Always Kind Of Feeling It Out Like What's Working What's Not Working How Can We Improve Industry With Money On The Way Out

[00:21:58] [SPEAKER_01] Absolutely And That's The Thing Guys It's The Industry Is Not Business As Usual I Just Got Off The Phone With A Friend Of Mine Who To Work With Someone Who Is Really Good Not Go To

[00:22:28] [SPEAKER_01] A Suite Or Go To A Floor Because The Beauty School Told You You're You're Amazing You're Gold You Know I Mean You're Going to A Billion Dollars Next Week You

[00:22:50] [SPEAKER_00] Know I Go And Go As A Group You Know It's Nice We're Independent Yeah

[00:22:59] [SPEAKER_01] You Know And Then We're Bringing Someone On The Show Pretty Soon Who Actually Has Where You Can Get An Assistant For The Day

[00:23:08] [SPEAKER_03] That's

[00:23:09] [SPEAKER_04] Awesome

[00:23:09] [SPEAKER_01] So Hey

[00:23:12] [SPEAKER_04] I Need

[00:23:13] [SPEAKER_01] Full Time But I Need Someone On Saturdays Or I Beforehand Guys Is That A Possibility That Have Coffee With A Hairdrefter That You Sell I

[00:23:30] [SPEAKER_00] Mean Yeah Maybe Yeah

[00:23:33] [SPEAKER_01] That's What I Would I Would Kind Of

[00:23:55] [SPEAKER_03] Gap Because I Been In Up For 34 Years And So If I Get A Young One In That Doesn't Quite Understand How My Older Because I'm Older And Younger I Mean I Have Clients That We're Fifth Generation Now And So They've Got To Learn How To Navigate All Of That And So Finding The Young Ones That Actually Understand How I Work And What I My Concept Of

[00:24:25] [SPEAKER_03] Thing That's Where I Hope There Wouldn't Be A Gap And I Love This Concept But As Coaches How Would You Work To People With A Generation Gap Through That

[00:24:34] [SPEAKER_00] Well I Think Both Sides Have So Much To Offer I Think Someone Who's Going To Be New And Fresh In The Industry They're Hungry They Want To Learn And I Think If They're Interested In Buying Someone With A Little Bit More Seniority And Established Clientele I Think You Really Want To Make Sure That It's A Good Fit I Think Someone If So I I'm 46 If

[00:25:15] [SPEAKER_00] And And Maybe Me Seeing Potential In That Person And Growing I Mean We All Start Somewhere So I Think Having Someone Kind Of Fresh And New Is Exciting And I Think Even For Clients Who Have Been With Me For 15 17 Years You Know They They Trust Me And If I Believe in This Person I Think It

[00:25:45] [SPEAKER_01] That's What I'm Hearing Is That If You Really Want To Go Through And Monetize This And Do It Then You Have To Put Work Into It Just Like The Person Who Is Buying Your Book And

[00:26:15] [SPEAKER_00] Hand Somebody The Teeth And Say Good Luck You Know

[00:26:19] [SPEAKER_01] So True

[00:26:21] [SPEAKER_00] Yeah Yeah You Know You Have To Meet With It Yeah There

[00:26:25] [SPEAKER_01] Has To Be Equity You Know I Mean But That's The Thing Is That Your Clientele Are Your Equity It's Like You Bought A House And You Bought It 30 Years Ago And You Barely O Anything On It Yep

[00:26:37] [SPEAKER_00] And

[00:26:37] [SPEAKER_01] You Just Walk Down Bought A New House Just Left The House Right You

[00:26:40] [SPEAKER_00] Wouldn't Do That That Why Would You Do That Yeah Right Now

[00:26:46] [SPEAKER_03] Right Now I'm Curious With Match.com Both Parties Because I'm Just Comparing That Because That's How You Can Both Parties Pay To Enter Into Your Program Yeah

[00:26:58] [SPEAKER_00] So

[00:26:59] [SPEAKER_03] Both Parties Okay So Is You're Coaching Them

[00:27:03] [SPEAKER_00] And So Yeah So It's An Access Fee To The The Website And Really That's The Way To Kind Of Vet Them Right From The Get Go Like How Serious Are You About This Are You Just Kind Of Bored At Night Seeing What's On There So

[00:27:38] [SPEAKER_00] So You You It's A Cheap Day If We're Going To Keep Going With The Match Dot Com Flow Here You Know I Think That's Just A Way To Kind Of

[00:29:08] [SPEAKER_00] Doing This You Know I've Had Other Stylists Talk To Me At Phoenix Where I'm At And They're Like How Can I Build My Business You Know What Can I Do And So This Really Just Over The Last Couple Years Has Really Got Our Gears Going And Really Thinking Like Why Isn't There Anything For Us Like We're So There's So Many Formalities Everywhere Else Like You Have To Go To To Pass The Test To Get Your License

[00:29:37] [SPEAKER_00] So Why Not Have Something Very Formal Exclusively For Us You Know I Just I Think It's Crazy We Haven't Had It Up Until Now And When We Started Looking Into This It's Like Shocking That There's Nothing Like That For For Any Of Us

[00:29:58] [SPEAKER_01] Now There Is But For All You Fucking Hairdressers Out There And I Say That The Most Loving Way Possible I Know We're Going To Hear A Ton Of Shit On Our Instagram And Our TikTok About Fuck These Bitches They Don't Know What They're Fucking Money To Go To Get Clients And What Not How Many Salons Have You Seen Out There That The Owner Is Monetizing Off The Sale The Salon With

[00:30:27] [SPEAKER_01] The Fucking Staff

[00:30:29] [SPEAKER_00] One What About That No

[00:30:31] [SPEAKER_01] One Talk Shit About Bad Do They You Right It's The Same thing But You Own Your Own Business Yep Yep You Know Just Because That's Normalized You Know What

[00:30:55] [SPEAKER_04] I Mean

[00:30:57] [SPEAKER_01] We Are

[00:31:03] [SPEAKER_00] Writing The Blueprint For Us We Are Rewriting What Is Acceptable And I Think It's About Time That We Put Our Foot Down So To Speak And Really Speak Up And Change The Way We View The Independent World I Think So Many People Still Think Oh You Go To The Independent Suite You're Just Going Out To Pasture And Die You Know The

[00:31:32] [SPEAKER_00] The Salon Owner I Worked For Before I Remember Her Always Saying That And It Was Just Kind Of Like Oh Really But You Know I Really Feel Like The Fear Yeah

[00:31:47] [SPEAKER_04] So

[00:31:47] [SPEAKER_00] You Know Now It's Just Such A Niche Thing That It Has Growing I Six Figures As An Independent I Mean We Are Making A Shit Ton Of Money And And To Just Walk Away You Know I Want More For That But For Us Than That You You You Deserve More Yeah

[00:32:11] [SPEAKER_01] Absolutely You Know Because This Can Be Part Of Your Like Retirement

[00:32:16] [SPEAKER_00] 100% Oh Yeah

[00:32:18] [SPEAKER_01] Let's Just Say Would This Be A Possibility What If I'm Going To Sell My Book And I Found Two People That Could Go Through And Do My Clients Would That Be Client Would That Be A Possibility Within This Strategy Or

[00:32:43] [SPEAKER_03] You Really Taking Care Of The Client

[00:32:44] [SPEAKER_01] For Sure By Jason

[00:32:47] [SPEAKER_00] Anything Is Possible I Mean

[00:32:51] [SPEAKER_01] I

[00:32:51] [SPEAKER_00] Mean I French Extension Oh

[00:33:12] [SPEAKER_03] I Would Love Our Industry To Really Head In That Direction So

[00:33:16] [SPEAKER_00] You Know I Think That's An Opportunity For A Seller If Someone Does Multiple Services To Say Hey You Know If Someone Comes To You And Say Hey I Really Love Your Extension Client List Can I Just Buy That Shit Yeah Go For It

[00:33:34] [SPEAKER_01] Right Okay See That Because I'm Here In Seattle And Everybody Does Everything You Know I Mean I'm An Amazing Colorist I Remember One Girl Came In She Was Like I Do Like California Blondes You Know I Mean I Cool Let's See She Did A Blonde And I Was Like Bitch What Part Of

[00:34:14] [SPEAKER_01] You You And So That's Why I Was Getting I Was Like Hey Could I Buy Just Like The Cutting Portion Of It Or Someone I I'm A Blonde Specialist You Know I I I

[00:34:24] [SPEAKER_03] I

[00:34:26] [SPEAKER_01] I I I I I I I

[00:35:03] [SPEAKER_00] I You can go and buy somebody's list of extensions and just say, hey, guys, you know, your clientele, like I'm moving forward into this. So I and then they can sell that clientele list.

[00:35:18] [SPEAKER_03] Damn, that's a great idea.

[00:35:20] [SPEAKER_00] You know, it's a really great way to read through your industry to try different things.

[00:35:26] [SPEAKER_01] See, OK, see, that's the thing. So it's like this could be just for, hey, I want to build up something different and move into a different direction. I can contact you and pay them all these. And so it's like I pay the monthly subscription and like every so often I'm kind of like, OK, I want to get like this many more. I just pay that and just ask you for like, can I get at least 10 more people per month or every couple of months or something like that?

[00:35:52] [SPEAKER_01] Because really, if you're doing extensions for like three grand each, you know what I mean? All you need to be doing is two a week to make some serious fucking dough, guys. I mean, you know, so is it worth the 50 fucking dollars? I think so.

[00:36:08] [SPEAKER_00] It's like the never ever.

[00:36:10] [SPEAKER_01] Yeah.

[00:36:11] [SPEAKER_00] Yeah.

[00:36:11] [SPEAKER_01] Yeah. So that's what I'm. Yeah. See, that's great. Or the new person. I can see your reference for me, Jason. Exactly. I'm franchising with you. You guys didn't know that, right? Did you guys find the form down below?

[00:36:23] [SPEAKER_04] I can see. I got work.

[00:36:25] [SPEAKER_01] But that's the thing. That's what people don't think about. You know what I mean? So say it's like, who do you refer to? And, you know, and then how can I make money off of that? Even as like I'm exiting the business and I can still make money off that client because you guys, doctors do this.

[00:36:41] [SPEAKER_00] Dentists do it. Every other profession.

[00:36:44] [SPEAKER_01] Dentists do it.

[00:36:47] [SPEAKER_00] Electrists do it. Everybody does it. Yeah.

[00:36:49] [SPEAKER_01] Yeah. But hairdressers don't. You know what I mean? So if you want to call this a dirty word, you're the dirty word. You know what I mean? Really? Think about it. You know what I mean? I might not know shit about fuck, but I'll tell you what I do know is that this will definitely work. I have a feeling that this could work because there's different avenues, not just like you're retiring and or you're right. Or maybe you just want to buy someone else's book who is leaving the state or maybe someone's tired of doing extensions. They don't want to do it anymore. Yeah.

[00:37:17] [SPEAKER_01] And they decide to sell that off or I'm going to go through and specialize. So I'll sell off all my haircutting clients or pass on my haircutting clients and let your clients know about that.

[00:37:27] [SPEAKER_03] Oh, it seems to me like you're upping the value of our industry too.

[00:37:31] [SPEAKER_01] Yeah.

[00:37:32] [SPEAKER_03] So we're going with this, which a big thank you to that. Oh, yeah.

[00:37:36] [SPEAKER_01] What are you going to say, Christine?

[00:37:37] [SPEAKER_00] Thank you.

[00:37:37] [SPEAKER_01] What are you going to say, Christine?

[00:37:38] [SPEAKER_00] Well, I was going to say, yeah. I mean, even women like myself, I had two children. So I have taken a couple of years sabbatical and I'm on a borderline, you know? So I'm leaving the industry and I'm entering now the industry again. So, you know, I have to rebuild my clientele once more.

[00:37:57] [SPEAKER_03] People that have had an illness and then they recover after a couple of years and they want to go back. Yeah. This works out really well for them.

[00:38:04] [SPEAKER_00] You're taking care of a loved one who's been sick and now you're ready to come back in. So there's just so many infinite possibilities that this could work for so many people. And you're dropping your business because you get that nice little income, right? From selling your books. It's not like, oh my gosh, I have no money now. You still have that little bit of income to live off of.

[00:38:27] [SPEAKER_00] It just makes me sick to my stomach to see successful hairdressers walk away from their six figure business with nothing. Absolutely nothing. It's really fucked up.

[00:38:44] [SPEAKER_01] Yeah. That's not forward thinking, is it? You know what I mean? This is forward thinking because a lot of hairdressers, they don't have a 401k. They don't have a financial advisor. They don't have the whole retirement set up. You know what I mean? So you guys do that. We need to go through and bring a financial advisor onto the show to talk to you guys about that. But this is another extra level right there to go through. Would you be part of your portfolio and going through and selling your clientele? Yeah. So it could be worth it.

[00:39:12] [SPEAKER_01] Is this just for independence, though? Or could someone who is a hairstylist, been a hairstylist for years, commission a salon, could they do that too?

[00:39:21] [SPEAKER_00] Good question. You know, I think it gets a little more in the gray area when you're in a commission salon. Yeah. So I think if you are a hairstylist and you're, you know, because you go into a commission salon because they bring you the clients. So I think if you really want to grow quick and fast, you can absolutely buy a client list.

[00:39:49] [SPEAKER_00] But yeah, I think, you know, the whole point of the commission is they're paying for the advertising. They're paying to bring that buyer to your chair.

[00:39:57] [SPEAKER_01] So then on the flip side, then a salon owner can go through and contact you and say, hey, I want to buy an independence and then feed that to my clients. Because I opened the salon here in Seattle with donut zero.

[00:40:11] [SPEAKER_00] Right.

[00:40:12] [SPEAKER_01] No staff, no clients, no nothing. And let me tell you, I was profitable the first year. Thank God.

[00:40:18] [SPEAKER_03] That's awesome.

[00:40:19] [SPEAKER_01] But that would be an extra layer for me to kind of like rely on if I paid, I could budget that in my business plan, pay for the clients to kind of come in. You know what I mean? And it also maybe have other hairdressers. See what I'm doing. You know what I mean? Maybe you want to work for me. I don't know. You know what I mean? Could be a fucking idea. You'll never know. I'm just spitballing here. Again, don't know shit about fuck, but again, you know, but that's the thing. It's like there's infinite possibilities with this.

[00:40:49] [SPEAKER_01] You know what I mean? So that way we don't I don't want people to think like, you know, oh, these bitches are just selling people. No, that's not what it's about. It's about going through and helping out the industry. Because you've been around and you work for large companies and you know what it's like trying to help. It's a hand out.

[00:41:05] [SPEAKER_00] It's a hand out. And I think we are hairstylists helping hairstylists. You know, if when you're on the way out, you've had your successful career, you're ready to go. So, you know, why not pull up another hairstylist, help them grow and do it efficiently, effectively with good clientele and do it quickly.

[00:41:27] [SPEAKER_00] Because the Groupon and begging, begging your clients for, you know, referrals, it's just it's not cutting it. You get one or two referrals and that's just that's not paying the bills.

[00:41:40] [SPEAKER_01] No.

[00:41:41] [SPEAKER_00] Yeah.

[00:41:41] [SPEAKER_01] And no one reads reviews anymore. Sorry to burst you guys. No, they don't read reviews. I know Google wants your money. Yelp wants your money. They're dead. The reviews are dead. They use it's kind of funny as I was looking because I still have my Google basically like page and it'll send me an email every now and again. You mean saying like what people have like looked on my on my profile? And it's literally for the phone number and directions. Yeah. That's it. They didn't get past that. They don't they don't read the reviews anymore.

[00:42:11] [SPEAKER_01] No one reads the reviews anymore.

[00:42:12] [SPEAKER_03] So, yeah. And I started delving into Yelp because I had a I had a man use a really, really bad review. And just telling me what a bad professional I was, what a bad owner I was. And his name was Brian. I've only had one Brian client and that was my ex-husband.

[00:42:31] [SPEAKER_02] Ah, that's correct. Yeah. And everyone went to Yelp explaining to them, hey, this is my ex-husband doing this. He's vindictive. No, there's nothing we can do.

[00:42:41] [SPEAKER_00] And my sister and I were having a conversation before we went on air. And she was telling me the story about another stylist, Chrissy, if you want to touch on it, who started marketing herself through Groupon because she wanted to grow. Yeah. I was at a salon and another gal was telling me about it, that this woman, she came to grow in a new community. And so she discounted her prices and then she grew, but she kind of got stuck at those price levels.

[00:43:11] [SPEAKER_03] Yep. Don't hear that. No.

[00:43:13] [SPEAKER_00] And so, you know, she's got someone charging $300 for a partial in her salon, but she still stuck down here at $85 for a partial because it doesn't work. You know, life brings life, right?

[00:43:28] [SPEAKER_03] Yep.

[00:43:29] [SPEAKER_00] Those clients are going to refer somebody else at the same price range too. So it just doesn't work.

[00:43:35] [SPEAKER_01] That's the thing. You Groupon coupons you out of the business. Don't do it. If you discount your work, that means you do discounted work and you're pigeonholed. I mean, that's just it.

[00:43:50] [SPEAKER_03] Right. The stockings would come in constantly and they would ask for a cheaper price. A lot of us stylists would say no. And the owner of the salon would get so mad. He's all, no. No way. If they want a $15 cut, you give them a $15 cut. Even though we were really high-end salon. No. And we would tell them, no, we're charging minimum $35 for the beginning stylist. This is years ago. And he said, but you never know. You'll get these $15 clients and they'll like you and then they'll pay more. They're going to expect the discount every time. It never works. Yeah. No.

[00:44:19] [SPEAKER_03] Every time.

[00:44:20] [SPEAKER_01] When people ask me for a discount, I said, sure, we can go through the discount, but I'm also going to discount the service.

[00:44:25] [SPEAKER_03] Yeah. Right. So what would you do? You don't get a style.

[00:44:29] [SPEAKER_01] What do you want me to take out?

[00:44:30] [SPEAKER_03] You can leave wet. Right.

[00:44:32] [SPEAKER_01] I'll take out the blow dry. I'll take out the consultation. I'll give you whatever haircut I want. So what, what do you want me to go through and take out exactly? So it does. Oh, by the way, now it doesn't work and you're ready to pay for my price.

[00:44:44] [SPEAKER_00] Absolutely. That's where.

[00:44:45] [SPEAKER_01] So yeah. Fuck you.

[00:44:47] [SPEAKER_00] Yeah.

[00:44:47] [SPEAKER_01] Yeah. Guys. Thank you so much for coming onto the show and telling us about the beauty pro exchange. If you guys want to go through and find out more, we're going to go through, leave everything in the show notes, check us out now on Instagram. I'll be going through and linking now on Instagram from this point on, uh, check these girls out and let's go through and make the future of the dressing industry way better.

[00:45:11] [SPEAKER_04] Yes.

[00:45:12] [SPEAKER_01] It is time. Thanks for having us on. Michelle, Chrissy, thank you so much for being on the show.

[00:45:17] [SPEAKER_00] You too. Thank you so much.

[00:45:23] [SPEAKER_01] All right. Let's get down with a little more shitology.

[00:45:27] [SPEAKER_03] You just, who the fuck do you think you are selling your clientele?

[00:45:31] [SPEAKER_01] Oh, it's okay that lawyers do it and doctors, electricians, they can sell their fucking book, but I can't. So when I leave here, what else fucking belongs here? My scissors, my blow dryer, my comb. The fuck do you think you are? Yeah, but you're supposed to be loyal to us. Bitch, I'm loyal to my wallet and that's about it. With that, stay shitty. And see you next time. Hey, listener persons.

[00:45:55] [SPEAKER_01] If you're enjoying this podcast, please give us a rating on Apple Podcasts, Spotify, iHeartRadio or Amazon Prime Podcasts or wherever you get your favorite shit. It definitely helps out our algorithm. Also, check out our shitty posts on Instagram at ShitIToldMyHairdresser. Where you can give us a follow and like some of our content. If you'd like to get your story on our podcast, go to our website at ShitIToldMyHairdresser.com. You can leave us a voicemail using the green mic icon or send us an email. And if you like us, tell 10 of your friends.

[00:46:24] [SPEAKER_01] And if you hate us, tell 20. And remember, stay shitty, listener persons. You can leave us a voicemail.

[00:46:30] Bye. Bye. Bye.